Yesterday, Mayor Annise Parker announced that she will double every donation made to Houston Unites, up to $50,000, until Thursday at midnight.
This is the biggest matching gift challenge the campaign to protected Houston’s Equal Rights Ordinance has seen to date. And it could not have come at a more timely moment.
With only 7 days remaining until the final votes are cast on Proposition 1—the ballot initiative to decide the fate of Houston’s Equal Rights Ordinance—the race is point for point.
Polls show that 1 in 5 Houston voters are still undecided on whether they’ll vote YES on Proposition 1 to uphold HERO. With 20% of the city on the fence, the vote could swing either way.
Between now and closing time on Election Day, we are working overtime to ensure we reach a maximum number of Houston voters with the truth about HERO and why a YES vote on Proposition 1 is so critical to the future diversity and prosperity of our great city.
We’ve mapped a path to victory and determined that if we knock on 60,000 doors and run 2 more TV ads through the weekend, we can have a clear shot at landing a majority YES vote on Proposition 1.
Mayor Parker’s robust matching gift challenge is our single biggest funding source for this last major campaign push before Election Day. We must raise $50,000 before Thursday at midnight or we won’t have the resources needed to execute our plan.